Franchise Development Director and GIS Mapping Specialist. She focuses on territory definition, site selection science, and minimizing cannibalization risks during aggressive market expansion phases.
Sarah Bennett combines data science with real estate strategy to help franchisors conquer new markets efficiently. With a Master’s in Urban Planning and 12 years in franchise development, she uses advanced GIS mapping and mobile location data to draw realistic drive-time zones and exclusive territories. Sarah is an authority on the delicate balance between maximizing market penetration and protecting franchisee revenue, frequently writing on impact studies and rights of first refusal. She guides emerging franchisors on how to slice territories to boost total market share without triggering litigation from existing operators. Her insights are vital for brands looking to transition from single-unit success to master franchising or area development models.